IBM - Artist Spotlight

Role: Director
Production Company: Cardboard Spaceship (formerly Tribe Films)
In collaboration with IBM, a captivating documentary project unfolded, chronicling the innovative transformation of IBM's Global Solutions Center located in Coppell, Texas. With a departure from conventional interior design methods, the project aimed to infuse the workspace with a distinct cultural identity, fostering inclusivity and creativity. The initiative, set in motion in 2019, sought to explore an unconventional path by enlisting the talents of eight remarkable local artists from the Dallas Ft. Worth area.

Guided by the visionary efforts of Artist Uprising, a prominent agency based in Dallas, the documentary offers a compelling narrative of these artists' profound journey as they navigate the challenges and triumphs of reimagining the Global Solutions Center. By seamlessly blending culture and art, the artists were entrusted with the task of crafting a harmonious connection between the workspace and the diverse communities it serves. Through their unique perspectives and creative expressions, the artists have not only reshaped the physical environment but have also pioneered a groundbreaking approach that harnesses the power of local talent to shape corporate spaces with authenticity, vitality and a genuine sense of belonging.

"Thank you for making this project a huge success. 
We could not be happier with the results.”
- Charlie Flexon, Creative Director, IBM

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