Canon - PRO 300 Printer
Role: Cinematographer
Production Company: Cardboard Spaceship (formerly Tribe Films)
Renowned global media powerhouse Grey Advertising undertook an exciting challenge in crafting a concise yet impactful 45-second commercial to commemorate Canon's launch of the Canon imagePROGRAF Pro-300. In a seamless collaboration, their proficient in-house production company, Gramercy Park Studios, embarked on a mission to encapsulate the inspiring journey of Magdiel Lopez, a talented graphic designer and digital artist hailing from Dallas. At the heart of Lopez's creative process lies the utilization of Canon printers, a pivotal tool that shapes and elevates his artistic endeavors. Through captivating visuals and insightful storytelling, the commercial adeptly showcases how Canon's technology intertwines with Lopez's artistic vision, underscoring the profound influence of innovation in shaping the contemporary creative landscape.

“Everyone, including Canon, is super happy so thanks again for pulling off such a successful remote shoot.”
- Lizzy Auwaerter - Integrated Producer, Townhouse