McKesson - The Future of Healthcare | Diversity, Equity, and Inclusion
Role: Account Director
Production Company: DHD Films
Production Company: DHD Films
McKesson has embarked on a creative endeavor to produce an internal anthem film that showcases the importance of Diversity, Equity, and Inclusion in the workplace. The film aims to demonstrate the value of diversity in relation to race, gender, and disability and highlight how it positively impacts workplace culture.
The customer's perspective is a crucial consideration, and the film will focus on the healthcare delivery process by featuring the hands that play a vital role in the process. The film will also showcase McKesson's core values of excellence, respect, and accountability, portraying a workplace prioritizing teamwork and collaboration to achieve a common goal.
Every individual's contribution, regardless of their background, is crucial to providing an exceptional customer experience. To showcase this, the film will feature captivating portraits and b-roll footage that capture the spirit of teamwork and collaboration that defines McKesson's workplace culture.
The film will be accompanied by a powerful voice-over narrative emphasizing the benefits of Diversity, Equity, and Inclusion for all organizational stakeholders. Each portrait will feature the heroes of McKesson, individuals who play a significant role in the success of the company.
Through this creative project, McKesson aims to celebrate the diversity of its workforce and demonstrate how everyone works together toward a common purpose. It's an exciting journey that showcases the importance of diversity and how it positively impacts workplace culture, employee satisfaction, and customer experience.
